• Directors and owners of TV stations.
• Directors of Editorial Departments of TV Stations.
• Businessmen wishing to develop their skills in managing TV stations.
• Students and graduates of Media Colleges in various Universities.
• Senior Managers TV Reporting Sections.
• TV Broadcasters and Newscasters of all topics (Economic/ Political/ Entertainment).
• Editorial staff and professionals in charge of processing newsletters.
• New staff wishing to launch their career in the Media Industry.
• Staff in the Editorial Management.
• Students of Media Departments.
• All staff dispatched to Field Works of TV Reporting.

Course Objectives:

After completing the program, trainees will be able to master the following topics:

• Descripting the great advantages of the Media and its relation to the area of Public Relations.
• Explaining contradictory theories in communication and persuasion with 4 models of Public Relations and ethical implementation of Public Relations programs.
• Identifying news topics and writing media material to be provided for reporters.
• Planning and implementing publicity activities in support of the mission and objectives of the organization.
• Developing policies for media interviews and spokespersons.
• Monitoring and evaluating media coverage.
• Applying techniques to maintain trends and developments in social media and communication technology.
• Developing innovative public relations strategies using social media and social networking sites.
• Creating better content for search engines, and create content for topics that are likely to drive wide search traffic.
• Monitoring social media sites, social networks, and connecting with communities through effective response on their comments and feedback.

• Introduction to the Media and the evolution of its concept.
• Media and formation of public mental perspectives.
• News values ​​in the Media Industry.
• Special skills of successful TV Reporter.
• Solid and practical training programs on proper behavior in fields and complicated situations.
• Communication theory, public relations models, the nature of persuasion, ethics of media relations.
• News gathering, news views, news writing, and storytelling.
• Press releases, fact sheets, background information, production of media kits and visual materials.
• Promotional techniques for media and correspondence.
• The roles of official speakers and media interviews.
• Monitoring, analyzing, evaluating and advertising in the media and conversations via social media.
• Social media and their application in the practice of public relations.
• Rules of engagement between public relations and communities created by social media.
• Blogging, Twitter, and social media releases.
• Social Networking as a Public Relations Tool: Facebook, LinkedIn.